Idea Announces Slash in Mobile Data Charges across all circles


Idea Cellular said on Friday it has slashed mobile Internet rates to offer more value to customers on their 4G, 3G and 2G data packs. The revised data packs are available across all circles starting Friday.

“We want to ensure that benefits of Internet are reaped conveniently by every individual, through our innovative, customised and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country,” said a company statement, citing Chief Marketing Officer Sashi Shankar.

“Now Idea users can get up to 45 percent more data benefits on sachet packs below 1GB. Idea offers a wide range of 4G, 3G and 2G sachet data packs priced between Rs. 8 and Rs. 225,” the statement said.Cut down in Mobile data pack charges is to retain and attract new users to Idea ahead of Reliance Jio 4G launch. With revised mobile data plans, now Idea users can get up to 45 percent more data. Especially this scheme is beneficial for data packs under 1 GB.

idea new dataplans

Idea 2G Mobile Data pack of Rs 19 offering 75 MB for 3 days will offer 110 MB data for the same validity. This is 45 percent more data to the customers.A 4G/ 3G data pack for Rs. 22 which offers 65MB data for 3 days, will now give 90MB 3G data for 3 days, which is a 38 percent in data.

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